Trending

Keeping up with current trends in technology, style, and design is a crucial element in building an audience, and maintaining a brand. We have curated our top list of trends to keep an eye on for the fall and winter season. This list covers, colour palettes, materials, corporate responsibility, technology, and packaging.

Trends

Trend

FALL COLOUR REPORT

As autumn approaches you will see warm, muted hues become synonymous with the cooler season.

As autumn approaches you will see warm, muted hues become synonymous with the cooler season. As predicted by colour expert Pantone*, this season’s palette features classic autumnal shades like Navy Peony, Neutral Gray, Butterrum, and Tawny Port that align perfectly with the crisp landscape of this time of year.

Conversely, some decidedly unexpected hues are emerging for fall as well. These more atypical colours, Ballet Slipper, Golden Lime, and Marina, provide an interesting break from tradition, and when paired with the more classic shades, generate striking contrast to allow for eye-catching fall fashion.

Moodboard: HandM.com, Allure.com, Nordstrom.com

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FALL COLOUR REPORT : Products

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CITY CHIC

City style is evolving to embrace more wearable sophistication than has been seen in the past.

City style is evolving to embrace more wearable sophistication than has been seen in the past. Gone are the days when clothing and accessories were defined as chic by not only their look, but by a certain level of stiffness or lack of comfort as well. Thankfully, we are now seeing a fusion of fashion and function as City Chic represents similarly refined style with the addition of modern comfort and convenience.

Living a comfortable yet stylish life in a fast-paced environment is the essence of this trend, and can be found across all categories of promotional merchandise, from apparel and bags, to drinkware and stationery.

Moodboard: Thezoereport.com, BlogTO.com, Glamour.com, GQ.com, Topman.com, Naranjo—Etxeberria, AceHighWine.com, JennaLeighRichards.Blogspot.com, Luis Dilger via TouchofModern.com, Momentum18.com, Tendences-de-Mode.com, VikAutofocus.Tumbler.com

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CITY CHIC : Products

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Packaging an Experience

Product packaging is an important component for creating memorable brand experiences.

Marketers today are all about creating memorable brand experiences, and product packaging has become one more piece of that experience. Packaging is going beyond functionality and now offers marketers an opportunity to take their promotional solutions even further.

Designing a customized parcel to create a completely cohesive piece allows every element of your merchandise–from product, to decoration, to packaging–to enhance and share the story of the campaign. Reach out to your Staples Promotional Products Account Representative to learn more about the custom packaging options available to you.

Moodboard: pick.mydesy.com, thelmastreats.com, Yurie Mano, designswan.com, maksimarbuzov.com

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Packaging an Experience : Products

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For a Cause

It is well-documented that consumers continue to become more socially minded.

It is well-documented that consumers continue to become more socially minded. The 2015 Nielson Global Corporate Sustainability Report indicates that 66% of consumers overall, and 73% millennials, are willing to spend more on a product from a sustainable brand. It is also worth noting that 81% of millennials expect their favourite companies to make public declarations of their corporate citizenship. Millennials want companies to get serious about marketing in a socially responsible way.1

How does this apply to your promotional merchandise? We can help you make ecological and social responsibility a part of your merchandise collections. It is becoming easier to integrate not-for-profit and social initiative programs into brand merchandise by choosing products that have been developed in partnership with organizations such as Me to We and Denik. Your brand can be a part of their efforts to effect change.

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For a Cause : Products

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Buckle Up

Accessories, and bags in particular, are all about the details.

Accessories, and bags in particular, are all about the details. As much as we like our totes, duffles, and backpacks to be about functionality, we like them to be about style as well. Trendy hardware like buckles can take the simplest of bags and turn them into something striking.

If you are looking to include trend-forward pieces in your promotional merchandise collection, while maintaining a measured level of subtlety, the Buckle Up trend is a great option for your brand.

Moodboard: shutterstock, vogue.com

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Buckle Up : Products

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Inter-connected

Our lives are connected via a constant stream of evolving new technology.

Our lives are connected via a constant stream of evolving new technology and apps. Being inter-connected focuses on the use of technology to make life more convenient, with easy access to everything you need at your fingertips. Your brand can be a part of the Inter-Connected trend by gifting customers with the latest in tech, or by leveraging new tools like Virtual Reality to help your customers better understand and experience the goods and services you provide.

Here are some exciting examples of brands that have been leveraging VR to create a new consumer experience:

McDonald’s Happy Goggles

McDonald’s Sweden turned the iconic Happy Meal® box in to a Virtual Reality viewer, and developed of a ski-themed game to with it!1

Lowe’s Holoroom How To

Based on the principle that people learn by doing, Lowe’s has made DIY fun by empowering people with the skills they need to make their home renos happen – and they used VR to do it.2

Beyond VR, there are many other products to help your brand jump on the Inter-Connected trend!

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Inter-connected : Products

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Natural Materials

Embracing a raw beauty that is reflective of nature.

Embracing a raw beauty that is reflective of nature, we are seeing many accessories constructed of natural-looking materials continue to emerge at retail and within the promotional products industry. The warm colour tones and appeal of uncultivated materials create a calming and minimalistic aesthetic that contrasts with the commotion of everyday life.

One of the great things about the neutral colours of these items is that they create a fantastic understated base palette for brighter hues, allowing you to seamlessly integrate the colours of your brand!

Moodboard: shutterstock, Zac Posen via GettyImages.com

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Natural Materials : Products